How ICE behavioural insight increases quit smoking rates in Devon

ICE behavioural insight support helps shape the way Stop for Life Devon delivers person-centred smoking cessation. The approach focuses on real behaviour, reduces barriers and helps people take confident steps towards a smoke-free life. 

Why ICE behavioural insight support matters 

Smoking is driven by habit, emotion, routine and identity. ICE uses behavioural insights to understand the deeper reasons behind each quit attempt. These insights allow Stop for Life Devon to offer support that feels personal, practical and achievable for every resident. 

Coaching based on real behaviour 

ICE coaches guide people through the difficult moments that often lead to relapse. They use motivational interviewing, planning tools and habit mapping to build confidence. Because the support adapts to each person’s needs, individuals stay engaged and make progress at a pace that feels right for them. 

Data that strengthens the service 

ICE behavioural insight support gives Stop for Life Devon detailed understanding of engagement, motivation and barriers. These insights allow the service to adjust pathways, improve access and reach more people effectively. This evidence also helps local partners make informed decisions. 

A partnership that improves outcomes 

Stop for Life Devon trusts ICE for expertise in behaviour change and health improvement. This partnership increases engagement, widens access and supports better quit outcomes across the local area. 

Empowering residents to quit smoking 

Through continuous collaboration, ICE helps Stop for Life Devon remain flexible, relevant and supportive. This ensures more people can take positive steps towards a healthier, smoke free future. 

Residents can sign up through the Stop for Life Devon website. The support is free, confidential and designed to help people quit smoking with confidence. 

Get support today 

Residents can sign up easily through the Stop for Life Devon website. The support is free, confidential and designed to help people quit smoking with confidence. 

To explore how ICE strengthens lifestyle services, visit ICE Creates and learn more about our integrated approach. You can also explore ICE’s integrated healthy lifestyle services and our wider behavioural insight approach on our website.